From its formation in 1886 through to the present day, Bedford Rugby Club has always retained its place as a focal point of the town and that of a traditional family club.

SDC’s partnership is not just a sponsorship arrangement but a testament to the power of collaboration, resilience, and community spirit, which has shaped the unique history of Bedford Blues.

Having begun our support for the club in 1980 under co-founders Bob Reynolds and Dave Ledsom (who later became Bedford Blues’ Chairman), SDC are one of the club’s longest-standing sponsors. Part of the group that saved the Club in 1999, both Dave Ledsom and Geoff Irvine played their parts with others in ensuring its survival for the town.

SDC’s commitment goes beyond mere sponsorship. Our involvement in various building projects at Goldington Road, including the establishment of a new ‘Hub’ for the Blues Foundation and the refurbishments of key facilities, underscores our deep-rooted involvement in the club’s infrastructure and community initiatives.

SDC celebrated our 50 years in business with the prominent main shirt sponsorship for the 2022/2023 season, followed by our continued support as the main sponsor for the 2023/24 season, highlighting not only our long-standing commitment but also our belief in the enduring legacy of Bedford Blues.